Our client, a global music leader, is hiring for a contract Assistant, Experience & Site Merchandising. This is a hybrid position with onsite in Philadelphia, PA.
This role will support the front-end customer experience and optimization across several label group stores. This person will support the Experience & Site Merchandising Lead and will collaborate with partners across teams like Audience, Paid Media, Consumer Marketing, Data & Analytics, etc. to elevate the eCommerce experiences for their labels, rights owners (ROs), artists,
and - most importantly - fans. The ideal candidate is a detail-oriented team player ready
to learn in a fast-paced environment.
Contract Duration: 4 Months to Start, Potential to Extend
How you'll CREATE:
Support eCommerce Experience & Site Merchandising efforts for our roster of stores,
including:
● Front-End Experience & Site Merchandising:
○ Use sales data & fan insights to inform store merchandising (e.g., product
placement, categorization).
○ Deploy upsell & cross-sell tactics to increase average order value.
○ Enable product discovery by leveraging evergreen categories (e.g., best
sellers, new arrivals) and curated experiences (e.g., thematic collections,
shopping guides).
● Campaign & Promotion Strategy:
○ Assist with the creation of promotional strategies around new music and
merch releases.
○ Support evergreen store campaigns around key moments (e.g., holidays,
events, anniversaries).
○ Use tried and tested eCommerce drivers (e.g., discounts,
gift-with-purchase programs, free shipping) to incentivize sales.
○ Leverage social commerce and 3rd party sales channels (e.g., Instagram
Shopping, YouTube Merch Shelf, etc.) to meet customers where they are.
● Customer Acquisition & Retention:
○ Support lead generation & customer acquisition programs (e.g., early
access, sweepstakes).
○ Work with the Audience and Paid Media teams on segmentation, targeting
(e.g., triggered email flows, retargeting) and customer journeys that
deepen the fan-to-artist connection.
○ Support retention and loyalty tactics (e.g., personalized product
recommendations, rewards programs) to increase Customer Lifetime
Value (CLV).
● Performance Analysis & Optimization:
○ Track, analyze & report performance to drive optimizations and inform
planning & strategy.
○ Create reports to provide to labels and rights owners.
○ Gather customer feedback through social listening.
Bring your VIBE:
• 1-2 years studying or working in marketing or related fields (college courses, internship
or assistant experience is OK).
• Excellent communication and interpersonal skills (verbal and written).
• Strong work ethic, highly motivated, upbeat personality, team player, no ego.
• Tech-savvy, strong computer/internet/research skills
• Passionate about music and a solid understanding of fandom.
• Strong passion or interest in eCommerce.
• Strong critical thinking skills.
• Ability to multitask and prioritize under tight schedules while maintaining the production
of high-quality work
• Self-accountability to follow through with proper, consistent updates to stakeholders.
• Strong attention to detail.
• Understanding and working knowledge of analytics and reporting.
A plus, but not required:
• Experience in the entertainment industry
• CRM/Email marketing experience
• Understanding of UX principles and consumer behavior
• Frequent online shopping
• Project management experience
• Experience with Shopify
• Basic Photoshop skills
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