Job Description

About Cirona Labs / Layup

Cirona Labs is a fast-growing cannabis consumer packaged goods (CPG) company revolutionizing the NY recreational market. With an upcoming e-commerce and national beverage launch, our mission is to create premium, innovative products that lead the industry in quality, experience, and accessibility. Join our dynamic team as we build a nationwide footprint in one of the most exciting industries today.

Layup is a game-changing THC-infused beverage brand created in partnership with NBA Champion JR Smith and powered by Cirona Labs, a leader in cannabis beverage innovation. We’re redefining the cannabis drink experience with premium infused lemonades, teas, and seltzers crafted from real fruit, high-quality tea, and fast-acting cannabinoids — all with added electrolytes to keep you hydrated and feeling good.

After launching in New York dispensaries in March 2025, Layup is launching in Ohio through traditional retail channels. We're building a standout brand — and we’re looking for elite sales talent to join the starting lineup.

About the Role

We’re hiring a high-energy Territory Sales Representative to lead Layup’s growth in the Ohio market. You’ll be on the front lines building relationships with dispensaries and beverage distributors, driving sell-in and sell-through, executing local events, and growing Layup’s presence across the state.

This is a rare opportunity to be part of a high-growth cannabis beverage brand from the ground up — with the compensation, culture, and brand power to back it up.

What You'll Do

• Own and grow sales across the state of Ohio
• Manage and support relationship with our distribution partner
• Build relationship and maintain with retail buyers
• Execute store visits, product demos, and in-store activations
• Collaborate with marketing on local events, influencer activations, and sampling initiatives
• Monitor and report on account performance, market feedback, and competitive activity
• Hit and exceed sales targets, with the potential to grow into a leadership role as the brand expands

What We're Looking For

• 4+ years of field sales experience, preferably in beverage, CPG, or alcohol
• Strong understanding of the New Jersey beverage market
• Self-starter with a competitive drive, excellent communication skills, and a natural knack for selling
• Comfortable in a fast-paced startup environment and excited about building something from the ground up
• Must have a valid driver's license and be willing to travel locally

Perks + Comp

• $70,000 base salary + Commission + Stock Options
• On-Target Earnings of $100,000–$150,000
• Stock options
• Exclusive access to events and product drops with JR Smith and the Layup team
• Opportunity to be a foundational team member in one of the most exciting cannabis beverage launches in the U.S.

Why Join Cirona Labs?

• Opportunity to be part of a rapidly growing company at the forefront of the cannabis CPG industry.
• Work alongside passionate, innovative, and collaborative professionals.
• Competitive compensation and benefits package.

This role is an exciting opportunity to contribute to a game-changing brand while growing your career in a dynamic and high-growth industry. If you’re a self-starter who thrives on juggling creative and operational challenges, we’d love to hear from you!

WORKING CONDITIONS, PHYSICAL EFFORT, AND BENEFITS:

Working Conditions and Physical Effort:

• Work occasionally involves passing through areas that include dirt, dust, fumes, extreme temperatures (hot and cold), humidity, darkness, and noise.
• Ability to wear PPE (personal protective equipment) such as hair net, earplugs, beard net (if applicable), protective gloves, safety harness, safety glasses and slip resistant work shoes/boots. Personal protective equipment, as defined by Cirona Labs, will be provided.
• Position requires the ability to stand; sit at a desk; walk around office and facility; lifting and carrying packages, utilizing fine dexterity; and reaching, kneeling, crawling, and twisting.
• Work location is hybrid.

Expectations:

• Will demonstrate, promote, and exemplify the Company’s Core Values.
• Works in other areas of the facility, performing tasks outside of the scope of the primary job functions as needed.
• Complies with all company policies and procedures and trainings

The company is an Equal Opportunity Employer and complies with ADA regulations as applicable.

Position requires the ability to stand; sit at a desk; walk around office and facility; lifting and carrying packages up to 50 pounds; utilizing fine dexterity; and reaching, kneeling, crawling, and twisting. Also requires the ability to see; hear; and communicate by utilizing professional etiquette with all levels of associates and with external vendors.

Job Type: Exempt

Benefits

Pulled from the full job description

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

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