Job Description

Job description:

About Us

We are a leading compounding pharmacy committed to enhancing patient care through personalized, innovative pharmaceutical solutions. As we expand our reach and impact, we are seeking a results-driven and visionary Manager of Marketing to lead brand strategy, public relations, digital marketing, and AI-enhanced marketing operations. This is a unique opportunity to shape the voice of a healthcare innovator at the intersection of precision medicine and cutting-edge technology.

Key Responsibilities:

1. Strategic Leadership & Brand Management

• Develop and execute a comprehensive omnichannel marketing strategy with clear KPIs.
• Oversee brand development, brand audit visual identity, tone of voice, and customer experience.
• Lead cross-functional collaboration across departments and external vendors.

2. Content Marketing & Clinical Thought Leadership

• Lead creation of compelling healthcare content tailored to clinicians, providers, and patients.
• Oversee development of whitepapers, eBooks, case studies, websites, blogs, prescription guides, and print collaterals with AI-assisted copy and layout generation.
• Drive SEO and SEM strategies using keyword clustering and dynamic content optimization.

3. Public Relations & Communications

• Serve as the brand’s primary media spokesperson and strategist.
• Build strong media relationships, secure press coverage, and draft press releases, op-eds, and healthcare articles.
• Lead crisis communication planning and reputation management initiatives, using AI-based sentiment analysis and review monitoring tools.

4. Social Media, Community Engagement & Reputation Management

• Manage a robust, AI-augmented social media strategy across platforms (LinkedIn, Instagram, Facebook, GMB, TikTok, etc.).
• Use AI tools to generate, schedule, and analyze high-performance content.
• Build partnerships with healthcare professionals, local organizations, and influencers.
• Monitor and respond to online reviews using automated tools to maintain trust and credibility.

5. Lead Generation & Campaign Management

• Design and implement high-converting lead gen funnels using Google Ads, Meta Ads, and programmatic media.
• Create and optimize landing pages using A/B testing, heatmaps, and AI-generated UX suggestions.
• Develop marketing dashboards and reporting tools to measure ROI, CAC, LTV, and conversion rates.

6. Events, Webinars & Trade Shows

• Plan and execute pharmacy-focused events, conferences, webinars, and health fairs.
• Develop promotional materials, manage event logistics, and ensure brand consistency.

7. Email Marketing

• Manage multiple email marketing campaigns with defined KPIs.

8. Project and Vendor Management

• Manage external vendors for website, graphic design, video and photo editors, etc.
• Manage other high-priority marketing projects assigned by management.

Qualifications

· Bachelor’s or master’s degree in marketing, Communications, PR, or related field (MBA preferred).

· 5+ years of experience in a strategic marketing role, preferably in healthcare, pharmacy, or life sciences.

· Proven track record in marketing leadership, PR execution, and campaign success.

· Strong proficiency in AI and marketing technologies (ChatGPT, Jasper, Salesforce, Prowly, Canva, HubSpot, SEMrush, etc.).

· Excellent writing, storytelling, and content development skills—both clinical and end user-facing.

· Skilled in Google AdWords, Meta Business Suite, SEO/SEM, CRM management, and marketing automation.

· Experience managing teams, budgets, vendors, and analytics dashboards.

· Strong interpersonal, public speaking, and networking abilities.

· Willingness to travel up to 20%

Job Type: Full-time

Benefits:

• 401(k) matching
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Vision insurance

Ability to Commute:

• Plano, TX 75023 (Required)

Work Location: In person

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