Job Description

Job Title: Paid Social, Display & Video Associate

Primary Purpose:

Our client, an advanced contemporary Women's RTW & Accessories brand is looking for an Associate to support full-funnel paid social, video and display channels. This role will lead execution of the overall strategy to drive sales, increase ROI, and fuel new customer growth. This position works with the Senior Manager of Media and Media Director to build a best-in-class marketing strategy, ensuring all aspects of media activations are executed with excellence, including working collaboratively across internal teams (project management, buying, site, creative, and IT teams) and external teams (marketing agencies, vendors, partners).

The successful individual will leverage their proficiency in marketing to...

• Support the Senior Manager of Media in creating and implementing acquisition, retention, and reactivation marketing strategies, driving incremental growth across all lines of the brand's business by acting as subject matter expert for Paid Social, Video & Display.
• Ensure flawless execution of media activations across paid media channels with a strong focus on executional excellence, trafficking of collateral, testing and recaps.
• Act as a liaison with external vendors and agencies to proactively keep ahead of timelines, deliverables, and communications.
• Manage asset trafficking documents and calendars, assuring all tactics are accounted for and executed properly.
• Support Senior Manager on monthly and quarterly forecasting for Paid Social performance marketing.
• Support on financial accrual and invoicing submission processes – with the ability to reconcile variances between budgets and invoices.
• Participate in cross-functional team meetings to communicate digital campaign strategies for all launches and promotional activity.
• Understand the digital competitive arena. Bring new ideas to the table based on competitive review of the digital and online marketplace as well as following industry news.

The accomplished individual will possess...

• Bachelor’s Degree or equivalent combination of education and experience will be considered
• At least 3 years of specialized experience and expertise within paid social, ideally at an agency, with strong Meta platform expertise & knowledge.
• Demonstrated ability to collaborate with, consult with, and influence cross-functionally.
• Aptitude for translating marketing plans and outcomes into clear, concise calendars/recaps.
• Ability to convey and connect both technical concepts and business context.
• Comfortable working with ambiguity and a bias for action.
• Strong verbal and written communication skills.
• Excellent organizational skills are a must.
• Expertise in standard industry reporting and diagnostic tools (Google Analytics).

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