Job Description

A&G (Allen & Gerritsen) is seeking an experienced PR expert to join our team as a Senior Director, PR and serve as our Newsroom lead.

The Newsroom is the heart of our earned media discipline, instrumental in driving and deepening the agency's capabilities across media relations, thought leadership development, and executive branding. In addition to leading the expansion of our Newsroom, the Senior Director will serve as a client partnership lead, responsible for account success and accountable to team efforts, including collaboration with PR team experts across Social Media and Creator Relations. This is an exciting opportunity to be an integral member of a collaborative practice helping clients earn attention, within a top independent, full-service PR and advertising agency.

Note that A&G is a hybrid agency, and this role will be expected to collaborate in-person three days a week in our Boston or Philadelphia Third Space.

Craftsmanship

Continuously elevate the quality of our Newsroom to amplify business outcomes, drive exceptional agency output, and deliver an outstanding client experience.

• Drive client partnerships and account teams; this role may be responsible for managing the success of 3-5 client partnerships at any given time.
• Serve as a trusted advisor and executive counselor, problem-solving in real time and providing support in times of crisis.
• Manage the financial health of client partnerships, including developing SOWs, staffing plans, and budget tracking.
• Regularly track and report on performance metrics, providing insights and recommendations for continuous improvement.
• While this role will primarily drive overarching account success, all Newsroom members are expected to maintain strong media relationships and excel at building successful earned media plans.
• Represent the PR practice in integrated meetings and new business pitches.
• Continuously identify and implement ways to raise the quality and consistency.

Curiosity

Proactively explore the evolving social media & creator landscape to enhance our partnerships and make our contributions to client relationships and the final work stronger.

• Develop tailored PR strategies based on the understanding of client's business objectives, target audiences, and competitive landscape.
• Partner with senior clients to develop annual PR strategies, set clear objectives, and drive toward established PR goals.
• Lead ongoing research initiatives to identify, vet, and establish new tools, partnerships, and processes to expand our Newsroom capabilities.
• Live "chronically online." Stay connected to culture, trends, and inspiring content to ensure content and solutions resonate with both the brands' audiences and their business.

Creativity

A problem solver to the core, you'll constantly seek new approaches to strengthen your work, ideas, and our teams at large - pushing against the conventional to spark action.

• Collaborate with A&G colleagues across disciplines - including strategy, performance analytics, creative, production, business leadership, and program management - to develop and execute comprehensive marketing campaigns.
• Work in partnership with the SVP/PR practice lead to expand department opportunities and drive new business growth.

Culture

You are a present and positive member of our A&G community, demonstrating our values and fostering an energizing and inclusive environment that transcends our walls.

• Manage 1-3 direct reports, nurturing and stewarding their careers.
• Support hiring initiatives for new talent.
• Actively contribute to fostering a collaborative, high-performance, and inclusive agency culture.

Qualifications:

• First and foremost, you are a media relations guru with experience leading successful earned media programs that have driven meaningful business results for clients.
• You have 8-10 years of relevant B2B, corporate, social impact, and/or crisis communications experience. While you crave diversity in account experience, these categories get you out of bed in the morning.
• You excel at synthesizing and converting complex or highly technical information and data points into persuasive and impactful storytelling.
• You have experience in agency land or on the client side in a fast-paced environment, leading multiple projects, lines of business, and growth areas simultaneously.
• Writing is your superpower. We're looking for a combination of outstanding technical and creative writing that's been applied to draft key messaging, bylines, speeches, and op-eds.
• You're experienced in new business pitch rooms and executive meetings and are skilled at presentations - both developing written communications and confidently presenting to clients and senior leadership.
• You're entrepreneurial in spirit. You respect established processes but are equally as excited about new challenges that haven't been approached before and building something new.
• You love being a people manager and prioritize coaching and mentorship of junior team members. This point is last on the list in sequence but first in priority.

Why A&G?

• Join a vibrant team that values creativity, innovation, and making a positive impact.
• Work with a diverse range of clients across industries such as Travel, Tourism, Social Justice, Food & Beverage, Financial Services, Education, Economic Development, and Clean Energy/Sustainability.
• Be part of a culture that encourages continuous learning, professional growth, and having fun while doing great work.
• Collaborate with a team driven by insights, imagination, and tireless collaboration to create inventive brand experiences that evoke emotion, spur action, and create impact.
• Help brands and people transform into the best version of themselves so they can live their purpose each day and positively impact the world.

We'd love to hear from you if you're ready to take your PR career to the next level and contribute to transforming brands, businesses, and communities. Apply today and let's create something amazing together.

A&G is a fiercely independent agency in the cities where independence was born, Boston & Philadelphia. Innovation & culture drive its success.

A&G is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.

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