Job Description

(This role has a hybrid schedule with 3 days in office and 2 days flex-remote)

Join a dynamic organization driven by our passion for healthcare. UHS is seeking talented individuals who are eager to contribute their expertise and pursue rewarding careers. As a leader in acute care and behavioral health, UHS provides high-quality care to over 3 million patients annually, across our national network of facilities.

The UHS Corporate PR & Communication Department is hiring a Manager - Social Media to lead the Social Media content strategy, development, execution and measurement for UHS Corp and its subsidiary facilities on all relevant social media channels (currently Facebook, LinkedIn, Instagram, YouTube) to support the business and drive brand affinity. This is an integral role that will also coach, manage and develop the social media team members individually and as a team related to client engagement, content planning, copywriting, tool administration, and metrics reporting.

Key Responsibilities include:

• Leads/oversee content management strategy for UHS Corp Social and Hospital level socials, driving impact for the business. Lead the creation of innovative interactive content
• Supervise; direct work; conduct performance reviews; and coach/mentor AC and BH Social Media team Content Specialists
• Monitor posts and notifications for reviews, messages and responses in real time with market sensitivity. Perform follow-up with Risk, Legal and local service lines when necessary
• Collaborate with marketing directors for assigned hospitals and other hospital and corporate employees to assist in planning and production of content that matches and reinforces hospital and corporate goals
• Work with cross functional teams in the UHS Corporate Marketing Department and at the facilities to plan and conceptualize, schedule, develop, implement and measure new and ongoing campaigns and approaches across social media platforms
• Provide ongoing education and training to the facility level, as well as mentorship of the social media team
• Collaborate with UHS Agency (designers, copywriters, UX, etc.) to coordinate activities and ensure that online content is integrated into ongoing marketing campaigns

Qualifications

Bachelor's degree with 5 - 8 years' experience overall and a minimum of 3 years' experience in a supervisory role all in a corporate social media setting.

• Expert knowledge of social media platforms (Facebook, YouTube, Instagram, LinkedIn) and Microsoft Office for business purposes. Familiarity with Adobe Creative Suite. Successful experience leading and inspiring teams. Strong commitment to Service Excellence
• Must have excellent writing skills and the ability to write about complex subjects in a way that is interesting and easy-to-read for the average website/social media user
• Working knowledge of social media copywriting techniques, best practices and familiarity with Search Engine Optimization (SEO) techniques for web and social media
• Fluent in AP Style. Fluent in monitoring/leveraging online “buzz” surrounding various assigned hospitals
• Has strong time management skills; is able to handle many concurrent tasks/projects; has a flexible and collaborative work style; is able to work independently and/or with the Sr. Director of Public Relations and works well within a fast-paced corporate environment
• Travel up to 5%

This opportunity provides a rewarding career, challenging and rewarding work environment as well as growth and development opportunities within UHS and its subsidiaries, including competitive compensation, excellent Medical, Dental, Vision and Prescription Drug Plan, and 401k with company match.

One of the nation’s largest and most respected providers of hospital and healthcare services, Universal Health Services, Inc. (NYSE: UHS) has built an impressive record of achievement and performance. Growing steadily since its inception into an esteemed Fortune 300 corporation, annual revenues were $15.8 billion in 2024. During the year, UHS was again recognized as one of the World’s Most Admired Companies by Fortune; and listed in Forbes ranking of America’s Largest Public Companies. Headquartered in King of Prussia, PA, UHS has approximately 99,000 employees and continues to grow through its subsidiaries. Operating acute care hospitals, behavioral health facilities, outpatient facilities and ambulatory care access points, an insurance offering, a physician network and various related services located all over the U.S. States, Washington, D.C., Puerto Rico and the United Kingdom.

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