Job Description

About The New Bar

Hi! We’re The New Bar, a modern nonalcoholic bottle shop and discovery platform built around one simple idea: it’s fun to be good to yourself.

Since launching in 2022, we’ve become a go-to destination for discovering the best in nonalcoholic wine, spirits, and beer, and for helping people explore how drinking differently can fit into their lifestyles. Our San Francisco location in Cow Hollow is where that comes to life: a neighborhood shop that connects people, brands, and culture through better drinks.

We’re looking for a part-time Store Manager to help us keep things running smoothly, lead our retail team, and create a space that feels welcoming, intentional, and distinctly The New Bar.

As The New Bar’s San Francisco Store Manager , you’ll oversee day-to-day operations and play a key role in shaping how guests experience The New Bar in person. You’ll manage a small team, maintain inventory, support local events, and ensure every guest leaves feeling inspired.

This is a part-time, hourly role (about 20–25 hours per week) based in San Francisco.

Team Enablement

• Hire, onboard, and train high-performing retail associates
• Enable the team to consistently hit sales targets and company goals
• Manage scheduling and performance for store associates
• Foster a highly engaged, positive team culture
• Collaborate with HQ to share learnings, updates, and training resources
• Conduct regular check-ins and provide ongoing feedback to the team

Operational Management

• Oversee daily store operations, including opening and closing procedures
• Manage inventory, including purchasing, counts, and reporting
• Maintain visual merchandising and store presentation standards
• Ensure the store is stocked, organized, and running efficiently
• Report weekly sales, store spend, and deposits to HQ

Community Partnership

• Support in-store programming and brand activations
• Build relationships with local partners, customers, and the surrounding community
• Represent The New Bar with professionalism and enthusiasm

Education and Experience

• 3+ years in retail, food and beverage, and/or wellness industry
• 2+ years of management experience with three or more direct reports
• Proven experience in team management, budget management, and schedule coordination

Skills and Abilities

• You’re a people leader who leads by example
• You aren’t afraid of hard work and are ready to get your hands dirty
• You have a strong understanding of retail business operations, including budgeting, reporting, and team management
• You’re not afraid to bring ideas to the table to elevate the customer experience
• You’re an effective salesperson and experienced in training and onboarding sales associates
• You don’t shy away from tough conversations that strengthen your team
• You’re organized, proactive, and able to juggle multiple responsibilities
• You’re an avid learner who seeks answers and approaches challenges with optimism
• You can lift 20–40 lbs and work weekends or holidays as needed
• You can easily commute to our San Francisco location

Bonus Points!

• Experience using Asana or other project management tools
• Experience using Shopify POS
• You love personal and professional development and are eager to learn
• You have a passion or curiosity for the nonalcoholic industry
• You have a genuine interest in wellness and attainable behavioral change

• Hourly rate: competitive, based on experience
• Equity: share ownership in a fast-growing, category-defining company
• Monthly health & wellness stipend
• Employee discount on all products
• Opportunities for growth as we expand programming and partnerships
• Great coworkers and genuinely fun events

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