Job Description

Company Job Title: Digital Content Creator

Overview:

We are looking for a creative and skilled Digital Content Creator to develop engaging and high-quality content across multiple digital platforms. The ideal candidate is passionate about driving engagement across digital channels through social media, has a proven track record of success in email marketing using HubSpot and thrives in a collaborative, fast-paced environment.

Key Responsibilities:

• Content Creation & Editing:
• Create high-quality, engaging content for use on social media posts, email campaigns, landing pages and other digital platforms.
• Film and edit text, images, video, and other multimedia content to align with our brand's voice and objectives.
• Collaborate with the global marketing team to align content with branding, campaign goals and audience engagement strategies.
• Corporate Social Media Management:
• Lead and manage social media content strategies, with a particular focus on LinkedIn and YouTube, to drive engagement, leads, and brand awareness.
• Create and schedule posts, videos, and other content, ensuring that messaging aligns with corporate values and campaigns.
• Monitor social media channels, track engagement metrics, and adjust strategies as needed to meet key performance indicators (KPIs).
• Track and analyze content performance using analytics tools, optimizing for engagement and growth.
• Stay up to date with industry trends, social media best practices, and emerging digital tools.
• Email Marketing:
• Design, create, and send out email campaigns using HubSpot.
• Create email nurturing campaigns that guide leads through the customer journey, from awareness to conversion.
• Implement and manage lead scoring strategies using HubSpot’s lead scoring tools to track and optimize lead generation efforts.
• Analyze email performance metrics, A/B test campaigns, and continuously optimize for better engagement and conversion rates.
• SEO & Analytics:
• Use SEO best practices to optimize content for visibility on social media and search engines
• Leverage HubSpot's analytics tools to track content performance across email, social media, and other channels, and provide regular reports to the team.

Qualifications:

• Experience:
• Minimum of 2 years’ experience in corporate social media management as a Digital Content Creator, Social Media Manager, or similar role.
• Minimum of 2 years’ experience using Hubspot with a proven track record of success in creating and managing digital marketing campaigns.
• Minimum of 2 years’ experience in photography and videography using design tools (e.g., Adobe Creative Suite, Canva) and video editing software (e.g., CapCut, Adobe Premiere, Final Cut Pro).
• Strong portfolio showcasing digital content creation skills, including social media posts, video editing, and graphic design.
• Familiarity with SEO best practices and tools (Google Analytics, SEMrush, etc.).
• Requirements:
• Ability to work independently and thrive in a fast-paced, deadline-driven environment with multiple projects running simultaneously.
• Strong collaborator who enjoys working across teams to achieve business goals.
• Highly organized, with attention to detail and the ability to manage time effectively to meet deadlines.
• Proactive and resourceful, with the ability to adapt to new tools, trends, and technologies.
• Preferred Qualifications:
• Familiarity with social media advertising and paid content promotion.
• Advanced knowledge of LinkedIn and YouTube content best practices, including video production and social media strategy.
• Expertise with HubSpot for email campaigns, CRM, and analytics. Having a HubSpot Certification(s) is a plus.
• Strong written and verbal communication skills, with the ability to adjust content tone for various platforms and audiences.

Benefits:

• Competitive salary and benefits package
• Flexible working arrangements (remote/hybrid options)
• Opportunity to work with a creative and dynamic team
• Professional development and career growth opportunities

How to Apply:

Please submit your resume, portfolio, and a cover letter outlining your experience with corporate social media management, content creation, and HubSpot campaigns.

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