Job Description

DIRECTOR OF SALES – AKEL HOMES

Full-Time | On-Site | Port Saint Lucie

SUMMARY

Akel Homes is a privately-owned, South Florida-based homebuilder with over 35 years of experience designing and building award-winning residential communities. From Palm Beach to Port St. Lucie, we specialize in creating premium, lifestyle-driven homes with innovative designs, high-quality construction, and a personal touch. Guided by our values of trust, integrity, and customer-first service, we are committed to delivering not just homes, but lasting communities where families can build a life they love.

Akel Homes is seeking a Director of Sales to lead our flagship Sundance master-planned community in Port St. Lucie. With a development pipeline of more than 8,000 homes to be delivered over the next 20+ years, this is a career-defining opportunity to shape and direct sales for one of Florida’s largest and most dynamic residential communities. The Director of Sales will drive sales performance, coach and develop a team of new home sales professionals, and partner closely with leadership across Marketing, Operations, and Land to ensure a world-class homebuying experience while achieving long-term growth targets.

DUTIES AND RESPONSIBILITIES

• Sales Leadership – Lead the sales team to achieve and exceed established goals for the Sundance master-planned community.
• Sales Strategy – Develop and execute an annual plan to maximize market share and capture rate in Port St. Lucie and the Treasure Coast.
• Culture – Foster a high-performance sales culture that reflects Akel Homes’ core values of quality, integrity, and customer-first service.
• Talent Acquisition & Retention – Recruit, hire, and retain top-performing sales counselors with new home sales experience.
• Talent Management – Define and communicate clear goals, metrics, and behaviors for the sales team, reviewing performance monthly.
• Talent Development – Provide consistent coaching, training, and mentorship to sales counselors and managers, including B2B strategies targeting Realtors.
• Realtor Relations – Build and expand relationships with Realtors, brokers, and influencers to drive traffic and sales.
• Territory Management – Establish Defined Sales Areas (DSAs) and assign community-specific quotas to ensure coverage and accountability.
• Model & Sales Center Standards – Inspect model homes and sales centers regularly to ensure they are presentation-ready and aligned with Akel’s brand standards.
• Team Development – Lead sales meetings, workshops, and training sessions to energize and upskill the team.
• Marketing Collaboration – Collaborate on campaigns, events, and Realtor outreach to maximize community exposure.
• Cross-Functional Alignment – Partner with Operations, Finance, and Land to align pricing, incentives, and strategies with business objectives.
• Data & Market Analysis – Monitor sales data, backlog, inventory, and market conditions to adapt strategy and maintain competitive advantage.
• CRM Utilization – Ensure accurate and consistent use of CRM systems (HubSpot or equivalent) for pipeline management and reporting.
• Process Improvement – Continuously evaluate sales processes, streamline workflows, and eliminate inefficiencies.

EXPERIENCE AND SKILLS

Required Qualifications

• Florida Real Estate License.
• Minimum 5 years of new home sales experience in the homebuilding industry.
• Minimum 2 years in a sales management role, preferably with a production builder, with proven success coaching and leading teams.
• Strong track record of Realtor engagement and partnership in the Florida market.
• Deep understanding of the new home sales process and buying cycle.
• Proficiency with CRM platforms (HubSpot or equivalent) and Microsoft Office Suite.
• Strong leadership, communication, and interpersonal skills; ability to inspire and motivate teams.
• High degree of professionalism, integrity, and customer focus.
• Data-driven decision maker with the ability to analyze market trends, sales metrics, and performance reports.
• Team player with the ability to collaborate across departments.

Preferred Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• Experience launching or scaling sales operations in large master-planned communities.

WORK ENVIRONMENT

• This position is based on-site at the Sundance master-planned community in Port St. Lucie.
• Fast-paced, dynamic environment requiring adaptability, proactive problem-solving, and multi-priority management.
• Frequent collaboration with internal teams (Marketing, Operations, Finance, Land) and external partners (Realtors, brokers, vendors).
• Regular presence at model homes, sales centers, and community events to ensure a world-class homebuying experience.
• Full-time position; may require working evenings or weekends depending on sales events, appointments, or business needs.
• Use of standard office equipment, including computers, phones, presentation tools, and mobile devices for on-site communication and reporting.

WHY AKEL HOMES?

• Pipeline Security – Lead sales for 8,000+ homes in Sundance over 20+ years, providing long-term stability and career-defining scale.
• Private Builder Advantage – Work directly with ownership and executive leadership for fast decision-making and entrepreneurial flexibility.
• Premium Communities – Akel Homes is known for high-quality homes with premium features, modern designs, and lifestyle-driven amenities.
• Culture of Excellence – Join a family-owned builder with over 35 years of experience and a reputation for integrity, innovation, and customer-first service.
• Growth & Impact – Shape one of Florida’s largest master-planned communities and make a lasting impact on thousands of families.
• People-First Environment – Be part of a collaborative, inclusive culture that values creativity, accountability, and professional growth.

BENEFITS & PERKS

• Competitive salary based on experience and qualifications.
• Comprehensive health benefits, including medical, dental, vision, and supplemental insurance for individuals and families.
• 401(k) retirement savings plan.
• Paid time off, including vacation, sick days, and major holidays.
• Frequent team-building activities, including company-hosted happy hours, team enrichment events, and industry networking opportunities.
• Opportunities to attend industry events and represent the company as a valued member of the brand team.

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